Customer Experience Design | Content & Channel Optimization | Lifecycle Communications

  • Conducted a CX audit, which informed a complete site architecture redesign, optimizing navigation, visuals, and language to improve student and alumni experiences.

  • Built lifecycle communication templates and email campaign playbooks, enabling consistent, on-brand messaging across high-impact student and alumni touchpoints.

  • Established an enterprise-focused narrative framework that aligned continued learning programs with employer-sponsored upskilling, career development, and workforce outcomes.

“You really captured the spirit of The Swamp School and helped us tell our story in a clear, authentic way. The messaging and materials you created made a real impact on how we connect with our audience.”

-Marc Seelinger, Founder

Strategic Partnerships | Customer Experience | Campaign Development

  • Optimized 2026 partner outreach strategy by aligning messaging and touchpoints for maximum engagement.

  • Conducted a comprehensive CX website audit to create an evergreen donor experience and improve conversion opportunities.

  • Proactively led Corporate Social Responsibility initiatives through long-term collaboration with Made In Her Image.

  • Supported the organization’s mission through year-round activations including in-person workshops, social-led campaigns, fundraising support, and cross-promotional storytelling efforts.

“Working with Chloé not only showed me what true care and empathy look like—it reminded me what’s possible when marketing is rooted in integrity. Collaborating with her across countless non-profit initiatives and programs as the founder of Made In Her Image, I witnessed her ability to hold both vision and detail with heart. She never treated community as a metric—she treated it as sacred. That level of intention is rare, and it’s exactly what makes partnerships with her so impactful.”

-Malakai, Founder & Executive Director at Made In Her Image

  • Scaled a unified social media strategy across 3 global sister brands, establishing workflows that drove community growth and global brand alignment.

  • Built and managed an international brand ambassador program, growing a roster of 120+ ambassadors and generating $100K+ in annual affiliate revenue.

  • Executed end-to-end campaigns spanning community-building initiatives and agile, sales-driven activations tied to monthly revenue goals.

  • Bridged customer insights across product, sales, support, and creative teams to maintain consistent messaging across email, social, and events.

  • Developed nonprofit partnerships through CSR initiatives supporting underrepresented communities while meeting corporate responsibility standards.

Partnership Management | Collaboration Roadmap | Campaign Development

“Chloe has a talent for nurturing relationships and finding opportunities for partnerships. She owned the social media and ambassador strategy for our 3 companies where she breathed life into channels and onboarded / managed over 120 ambassadors, many of whom brought in direct referral revenue for the company. Her creativity, dedication, innovation, and collaborative spirit make her an invaluable asset.”

-Joanne Ngo Telfer, Director of Marketing

Brand Health Check | Market Research | Customer Journey Mapping | Workflow Optimization

  • Conducted a comprehensive brand health check to refine messaging and strengthen touch points across the customer journey.

  • Led a detailed analysis of the Austin food market and curated customer personas to identify opportunities for deeper engagement.

  • Tailored the brand narrative that informed a customized content and workflow strategy, enhancing brand consistency and operational efficiency.

  • Identified local partnership opportunities along with outreach strategy for how to maximize impact.