Case Studies

Rooted in Growth: Building Momentum for The Swamp School

Experience Strategy & Service Design | Lifecycle Communications | Content Frameworks

  • Conducted a CX audit, which informed a complete site architecture redesign, optimizing navigation, visuals, and language to improve student and alumni experiences.

  • Built lifecycle communication templates and email campaign playbooks, enabling consistent, on-brand messaging across high-impact student and alumni tough points.

  • Established an enterprise-focused narrative framework that aligned continued learning programs with employer-sponsored upskilling, career development, and workforce outcomes.

“You really captured the spirit of The Swamp School and helped us tell our story in a clear, authentic way. The messaging and materials you created made a real impact on how we connect with our audience.”

-Marc Seelinger, Founder

Collage of various events and activities featuring groups of people, a giveaway announcement with branded merchandise, and a clothing collection. Images include people engaging in discussions, photography setup, and showcasing of products and clothing. Text includes 'Giveaway Giveaway,' 'Giving Tuesday,' 'Creative Solutions,' and 'Changemaker Collection.'

Strategic Partnerships Producer: Amplifying Impact with Made In Her Image

Strategic Partnerships | Customer Experience | Campaign Development

  • Optimized 2026 partner outreach strategy by aligning messaging and touch points for maximum engagement.

  • Conducted a comprehensive CX website audit to create an evergreen donor experience and improve conversion opportunities.

  • Proactively led Corporate Social Responsibility initiatives through long-term collaboration with Made In Her Image.

  • Supported the organization’s mission through year-round activations including in-person workshops, social-led campaigns, fundraising support, and cross-promotional storytelling efforts.

“Working with Chloé not only showed me what true care and empathy look like—it reminded me what’s possible when marketing is rooted in integrity. Collaborating with her across countless non-profit initiatives and programs as the founder of Made In Her Image, I witnessed her ability to hold both vision and detail with heart. She never treated community as a metric—she treated it as sacred. That level of intention is rare, and it’s exactly what makes partnerships with her so impactful.”

-Malakai, Founder & Executive Director at Made In Her Image

Collage of filmmakers using cameras in various locations, including outdoor and studio settings, showcasing film production activities.

Creative Solutions : Expanding Industry Reach Through Aligned Collaborations

  • Developed a comprehensive Brand Ambassador Program.

  • Grew roster of over 100+ Brand Ambassadors globally.

  • Generated $100K in annual revenue through adjacent Affiliate Program.

  • Built and nurtured meaningful partnerships that proved essential during industry lulls and strikes, ensuring continued engagement and resilience.

This long-term project highlights how thoughtful partnership management can bridge the gap between legacy credibility and modern visibility—especially in fast-moving creative industries where relationships drive relevance.

Partnership Management | Collaboration Roadmap | Campaign Development

Collage featuring Cold Sugar Bakehouse's vision, logo, customer personas, competitor analysis, and a man holding a loaf of bread. Includes images of bread and business strategy text.

Refining the Recipe: Brand Audit for Cold Sugar Bakehouse

Brand Health Check | Market Research | Customer Journey Mapping | Workflow Optimization

  • Conducted a comprehensive brand health check to refine messaging and strengthen touch points across the customer journey.

  • Led a detailed analysis of the Austin food market and curated customer personas to identify opportunities for deeper engagement.

  • Tailored the brand narrative that informed a customized content and workflow strategy, enhancing brand consistency and operational efficiency.

  • Identified local partnership opportunities along with outreach strategy for how to maximize impact.