Case Studies
Refining the Recipe: Brand Strategy & Market Alignment for Cold Sugar Bakehouse
Foundations Services | Content Blueprint
Conducted a comprehensive brand audit for Cold Sugar Bakehouse to refine their messaging and strengthen alignment across the customer journey. Led a detailed analysis of the Austin food market and curated customer personas to identify opportunities for deeper engagement. Delivered strategic insights that informed a customized content and workflow strategy, enhancing brand consistency and operational efficiency. Positioned the brand for scalable growth through a more intentional, audience-centered approach.
Strategic Social Impact: Amplifying Representation Through Ongoing Partnership with Made In Her Image
Corporate Social Responsibility | Nonprofit Partnership Development | Community-Driven Brand Awareness
Proactively led Corporate Social Responsibility initiatives to champion underrepresented communities in film and media through a long-term collaboration with Made In Her Image. Supported the organization’s mission through year-round activations, including social-led Giving Tuesday campaigns, fundraising support, and cross-promotional storytelling efforts. Orchestrated community events at the organization’s Burbank showroom, providing physical space and brand visibility for their work. This initiative fostered authentic community connection while proving that aligned partnerships can drive both cultural and commercial impact.
““Working with Chloé not only showed me what true care and empathy look like—it reminded me what’s possible when marketing is rooted in integrity. Collaborating with her across countless non-profit initiatives and programs as the founder of Made In Her Image, I witnessed her ability to hold both vision and detail with heart. She never treated community as a metric—she treated it as sacred. That level of intention is rare, and it’s exactly what makes partnerships with her so impactful.””
Creative Solutions : Expanding Industry Reach Through Aligned Collaborations
Developed a comprehensive Brand Ambassador Program.
Grew roster of over 100+ Brand Ambassadors globally.
Generated $100K in annual revenue through adjacent Affiliate Program.
Built and nurtured meaningful partnerships that proved essential during industry lulls and strikes, ensuring continued engagement and resilience.
This long-term project highlights how thoughtful partnership management can bridge the gap between legacy credibility and modern visibility—especially in fast-moving creative industries where relationships drive relevance.