Case Studies

Rooted in Growth: Building Momentum for The Swamp School

Brand Health Check | Customer Journey Mapping | Email Campaign Strategy | Campaign Development

  • Performed an in-depth website audit to streamline communications and enhance site navigation to create a frictionless experience.

  • Created a tailored email campaign strategy guide for internal staff to engage both new students and alumni.

  • Unified messaging into a brand story that fueled content development.

  • Built customized presentations for enterprise account campaigns.

“You really captured the spirit of The Swamp School and helped us tell our story in a clear, authentic way. The messaging and materials you created made a real impact on how we connect with our audience.”

-Marc Seelinger, Founder

Collage featuring Cold Sugar Bakehouse's vision, logo, customer personas, competitor analysis, and a man holding a loaf of bread. Includes images of bread and business strategy text.

Refining the Recipe: Brand Audit for Cold Sugar Bakehouse

Brand Health Check | Market Research | Customer Journey Mapping | Workflow Optimization

  • Conducted a comprehensive brand health check to refine messaging and strengthen touch points across the customer journey.

  • Led a detailed analysis of the Austin food market and curated customer personas to identify opportunities for deeper engagement.

  • Tailored the brand narrative that informed a customized content and workflow strategy, enhancing brand consistency and operational efficiency.

  • Identified local partnership opportunities along with outreach strategy for how to maximize impact.

Collage of various events and activities featuring groups of people, a giveaway announcement with branded merchandise, and a clothing collection. Images include people engaging in discussions, photography setup, and showcasing of products and clothing. Text includes 'Giveaway Giveaway,' 'Giving Tuesday,' 'Creative Solutions,' and 'Changemaker Collection.'

Strategic Social Impact: Amplifying Representation Through Ongoing Partnership with Made In Her Image

Collaboration Roadmap | Campaign Development

  • Proactively led Corporate Social Responsibility initiatives to champion underrepresented communities in film and media through a long-term collaboration with Made In Her Image.

  • Supported the organization’s mission through year-round activations including in-person workshops, social-led campaigns, fundraising support, and cross-promotional storytelling efforts.

  • Fostered authentic community connection while proving that aligned partnerships can drive both cultural and commercial impact.

“Working with Chloé not only showed me what true care and empathy look like—it reminded me what’s possible when marketing is rooted in integrity. Collaborating with her across countless non-profit initiatives and programs as the founder of Made In Her Image, I witnessed her ability to hold both vision and detail with heart. She never treated community as a metric—she treated it as sacred. That level of intention is rare, and it’s exactly what makes partnerships with her so impactful.”

-Malakai, Founder & Executive Director at Made In Her Image

Collage of filmmakers using cameras in various locations, including outdoor and studio settings, showcasing film production activities.

Creative Solutions : Expanding Industry Reach Through Aligned Collaborations

  • Developed a comprehensive Brand Ambassador Program.

  • Grew roster of over 100+ Brand Ambassadors globally.

  • Generated $100K in annual revenue through adjacent Affiliate Program.

  • Built and nurtured meaningful partnerships that proved essential during industry lulls and strikes, ensuring continued engagement and resilience.

This long-term project highlights how thoughtful partnership management can bridge the gap between legacy credibility and modern visibility—especially in fast-moving creative industries where relationships drive relevance.

Partnership Management | Collaboration Roadmap | Campaign Development